What's included?

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Contents

👋
Welcome to the course
6 mins
Join the Search Ads Success Community
Module 1 - STRATEGY
Is Your Conversion Funnel Blocking Your Growth?
12 mins
Worksheet: Business model simulation
How To Handle Your Biggest Competitor
9 mins
Google Ads Strategy Roadmap
7 mins
Future Proofing Your Account Structure
22 mins
Module 2 - LEVEL UP
Becoming A Better Mario
2 mins
Next Level Keyword Research
40 mins
BONUS - Full keyword research: from website to campaigns
(5h 38m 10s)
Adapting To Evolving Keyword Match Types
21 mins
The 3-Step Ad Creation Process
Getting Smart About Negative Keywords
24 mins
The Hidden Powers Of Ad Extensions
17 mins
Banking On Budgets & Bidding
18 mins
Google Analytics for Search
26 mins
Module 3 - OPTIMIZATION
Your Optimization Routine
32 mins
Worksheet: REPEAT campaign tracker
From Keyword To Campaign Expansion
19 mins
Testing Ads And Ad Extensions
24 mins
Cost Cutting with Bid Adjustments
19 mins
Discovering the right bidding strategy
27 mins
Solving For Mobile
20 mins
Overhauling Existing Campaigns
9 mins
7 Hacks to Boost Your Quality Scores
Module 4 - ADVANCED OPTIMIZATION
Remarketing Lists For Search Ads
19 mins
Audience Layering: From Keywords to Buyers
21 mins
Dynamic Search Ads
13 mins
Automated Rules
13 mins
3 Must-Have Google Ads Scripts
16 mins
BONUS
Course change log