Future proofing your Google Ads account

Future proofing your Google Ads account

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Google Ads Success

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  • Welcome to Google Ads Success 👋2

Module 1 - Strategy

  • Lessons From a Million Dollar Ad Account
  • Your Google Ads Strategy
  • Future proofing your Google Ads account
  • Google Ads Optimization
  • Overhauling Existing Campaigns
  • Worksheet: ROAS Calculator model simulation1
  • Worksheet: REPEAT campaign tracker

Module 2 - Infrastructure

  • Conversion tracking3
  • Remarketing data
  • Troubleshooting tracking codes1
  • Leveraging alternative conversions
  • Your Product Feed2

Module 3 - Shopping Ads

  • Shopping Ads Demystified6
  • Shopping Ads Structure
  • Standard Shopping Setup4
  • Performance Max Setup
  • How to do Search query filtering5
  • 10 Shopping Ads Strategies7
  • Cheat sheet: 10 Shopping Ads Strategies (PDF)
  • Standard Shopping Optimization2
  • Performance Max Optimization2

Module 4 - Google Merchant Center

  • What is Google Merchant Center?
  • Promotions2
  • Attribute rules
  • Working with Supplemental Sources1
  • Free Listings
  • Custom Labels
  • Store & Product Ratings
  • Google CSS partners (EU only)
  • Product Data Optimization

Module 5 - Search Ads

  • Search Ads Strategy
  • Search Ads Structure
  • Search Ads Setup2
  • Dynamic Search Ads setup
  • Keywords deepdive
  • Ad Elements
  • Ad Elements Swipe File
  • Ad Elements cheat sheet
  • Assets deepdive
  • 7 Hacks to Boost Your Quality Scores
  • Search Ads Optimization
  • Dynamic Search Ads Optimization
  • Practical Search Ad Writing

Module 6 - Advanced Google Ads

  • Leveraging Audience Segments
  • Budgets & Bidding2

Done? Here is what's next 👇

  • 1 - Get your course certificate
  • 2 - Share your testimonial
  • 3 - How to get to the "next level "of Google Ads?
  • 4 - Support after the course

Extra

  • Course changelog