Google Ads Success
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- Welcome to Google Ads Success 👋
Module 1 - Strategy

Lessons From a Million Dollar Ad Account
Your Google Ads Strategy
Future proofing your Google Ads account
Google Ads Optimization
Overhauling Existing Campaigns
Worksheet: ROAS Calculator model simulation
Worksheet: REPEAT campaign tracker
Module 2 - Infrastructure

Conversion tracking
Remarketing data
Troubleshooting tracking codes
Leveraging alternative conversions
Your Product Feed
Module 3 - Shopping Ads

Shopping Ads Demystified
Shopping Ads Structure
Standard Shopping Setup
Performance Max Setup
How to do Search query filtering
10 Shopping Ads Strategies
Cheat sheet: 10 Shopping Ads Strategies (PDF)
Standard Shopping Optimization
Performance Max Optimization
Module 4 - Google Merchant Center

GMC vs GMC Next
What is Google Merchant Center?
Promotions
Attribute rules
Working with Supplemental Sources
Free Listings
Custom Labels
Store & Product Ratings
Google CSS partners (EU only)
Product Data Optimization
Module 5 - Search Ads

Search Ads Strategy
Search Ads Structure
Search Ads Setup
Dynamic Search Ads setup
Keywords deepdive
Ad Elements
Ad Elements Swipe File
Ad Elements cheat sheet
Assets deepdive
7 Hacks to Boost Your Quality Scores
Search Ads Optimization
Dynamic Search Ads Optimization
Practical Search Ad Writing
Module 6 - Advanced Google Ads

Leveraging Audience Segments
Budgets & Bidding
Google Ads reports
Done? Here is what's next 👇

1 - Get your course certificate
2 - Share your testimonial
3 - How to get to the "next level "of Google Ads?
4 - Support after the course
Extra

Course changelog

Leveraging alternative conversions

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