Course change log

Our goal is to have the best course on the market.

An important part of that is staying up to date with new developments.

As a customer of ours, you enjoy lifetime access to updates and new lessons that we release.

This overview shows how the Search Ads Success course has changed:

  • March 2023:

    • New: "Leveraging AI for Search Ads"

    • New: "35+ ChatGPT prompts cheat sheet"

  • July 2022:

    • Updated "Practical Search Ad Writing"

    • New "Running Effective Search Ads"

    • New "The Power Of Pinning"

    • New "Introducing Ad Elements""

    • Updated "Testing Search Ads 

    • Updated "Testing Ad Extensions" 

    • New "Ad Elements cheat sheet"

    • New "Ad Elements Swipe File"

  • January 2022: 

    • New intro video 😎

    • Updated "Keyword Expansion"

    • Updated "Evolving Keyword Match Types"

    • Updated "Testing Ads And Ad Extensions"

    • Updated "The 3-Step Ad Creation Process"

  • February 2021: Added new guide: Dealing With Changing Match Types (February 2021 update)

  • December 2019: launched with 29 lessons 🥳

Search Ads Success

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👋

  • Welcome to the course
  • Join the Google Ads Success Community

Module 1 - STRATEGY

  • Is Your Conversion Funnel Blocking Your Growth?
  • Worksheet: Business model simulation
  • How To Handle Your Biggest Competitor
  • Google Ads Strategy Roadmap
  • Future Proofing Your Account Structure

Module 2 - LEVEL UP

  • Becoming A Better Mario
  • SOP: How to set up a Search Ads campaign
  • Next Level Keyword Research
  • BONUS - Full keyword research: from website to campaigns
  • Adapting To Evolving Keyword Match Types
  • Running Effective Search Ads
  • The Power Of Pinning
  • Working With Ad Elements
  • Ad Elements Cheat Sheet
  • Ad Elements Swipe File
  • Practical Search Ad Writing
  • Ad creation worksheet
  • Leveraging AI for Search Ads
  • StoreGrowers - ChatGPT prompts for Search Ads.pdf
  • Getting Smart About Negative Keywords
  • The Hidden Powers Of Ad Assets (Extensions)
  • Banking On Budgets & Bidding
  • Google Analytics for Search

Module 3 - OPTIMIZATION

  • Your Optimization Routine
  • Worksheet: REPEAT campaign tracker
  • From Keyword To Campaign Expansion
  • Testing Search Ads
  • Testing Ad Extensions
  • Cost Cutting with Bid Adjustments
  • Discovering the right bidding strategy
  • Solving For Mobile
  • Overhauling Existing Campaigns
  • 7 Hacks to Boost Your Quality Scores
  • SOP: How to optimize Search Ads campaigns

Module 4 - ADVANCED OPTIMIZATION

  • Remarketing Lists For Search Ads
  • Audience Layering: From Keywords to Buyers
  • Dynamic Search Ads
  • Automated Rules
  • 3 Must-Have Google Ads Scripts

BONUS

  • Course change log