Course change log

Our goal is to have the best course on running Google Ads on the market. An important part of that is staying up to date with new developments. As a customer of ours, you enjoy lifetime access to updates and new lessons we release.

This overview shows how the Google Ads Success course has changed:

• October 2024:

  • Merged Shopping & Search Ads course

  • Completely overhauled and revamped curriculum

• February 2024:

  • New: "Google Merchant Centers vs GMC Next"

  • Added more SOPs

• January 2024:

  • New: "Connecting all Google Tools"

  • New: "Google Merchant Center Tour"

  • New: "Conversion tracking"

  • Updated "What's Google Ads?"

  • Updated: "Your Product Feed"

• September 2023:

  • Updated: "How To Protect Against The Greedy Fingers of Performance Max"

  • Updated: "12 Performance Max Strategies"

  • Updated: "Analyzing Performance Max"

  • Updated: "Performance Max Optimization"

  • New: "Extra insights into pMax with scripts"

• July 2023:

  • Removed: "Setting Up Universal Analytics"

• June 2023:

  • New: Added SOPs for Standard Shopping & pMax-related tasks

• March 2023:

  • New: "Leveraging AI for Search Ads"

  • New: "35+ ChatGPT prompts cheat sheet"

• November 2022:

  • New lesson: "pMax Asset group performance report"

• October 2022:

  • Updated: "What is Performance Max?"

  • Updated: "Setting Up Performance Max Campaigns"

  • 10 new lessons on Performance Max

• July 2022:

  • Updated "Practical Search Ad Writing"

  • New "Running Effective Search Ads"

  • New "The Power Of Pinning"

  • New "Introducing Ad Elements""

  • Updated "Testing Search Ads 

  • Updated "Testing Ad Extensions" 

  • New "Ad Elements cheat sheet"

  • New "Ad Elements Swipe File"

• February 2022:

  • New lesson: "What is Performance Max?"

  • New lesson: "Setting Up Performance Max Campaigns"

• January 2022: 

  • New intro video 😎

  • Updated "Keyword Expansion"

  • Updated "Evolving Keyword Match Types"

  • Updated "Testing Ads And Ad Extensions"

  • Updated "The 3-Step Ad Creation Process"

• June 2021: 

  • Updated N-gram analysis script

  • Updated "The Ins And Outs Of Smart Shopping"

  • Updated "From Smart To Really Smart Shopping"

  • 8 new lessons on Smart Shopping

  • New cheat sheets on Smart Shopping Strategies

  • New cheat sheets on Smart Shopping Reports

• February 2021:

  • Updated guide: Added Dynamic Remarketing Installation instructions for Magento

  • New guide: Dealing With Changing Match Types (February 2021 update)

• October 2020: Updated guide: Dynamic Remarketing Installation Guide for Shopify & BigCommerce

• September 2020: 

  • New guide: Dynamic Remarketing installation for Shopify

  • New guide on "Product title optimization for little-known brands"

  • New lesson: "Leveraging Audiences"

  • New lesson: "From Smart to Really Smart Shopping"

  • New lesson: "Getting a CPC discount with CSS (EU only)"

  • New guide: "Google Shopping For Dropshippers"

  • New guide: "Google Shopping For Print on Demand"

  • Updated lesson: "Products Feeds on Shopify"

• August 2020: New lesson "The Ins And Outs Of Smart Shopping"

• July 2020: 

  • Updated lesson: "Search Query Level Bidding"

  • New cheat sheet for Search Query Level Bidding

• May 2020: New lesson: "Surfaces on Google (How to get your free Shopping clicks 🤑)"

• April 2020: New lesson: "Keyword research on Steroids: N-gram Analysis"

• February 2020: New lesson: "Supplemental Feeds"

• January 2020: New cheat sheet on campaign structure

• December 2019: Search Ads Success launched with 29 lessons 🥳

• March 2019: Added Facebook Student Community

• December 2018: v3 - a complete overhaul of all the existing lessons and a ton of new material resulting in a total of 40 lessons total

• July 2017: Launched Google Shopping Success v2: 6 new lessons and rerecorded the old ones

• May 2016: Google Shopping Success launched with 10 video lessons 🥳