Pulling The Plug
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Google Shopping Success
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Start your Google Shopping journey
The Google Ads Success Community
Why bother with Google Ads?
Module 1 - Setting Up For Success
Connecting all Google tools
Google Merchant Center vs Google Merchant Center Next
Using Google Merchant Center Effectively
2
You Product Feed
Conversion tracking
4
Module 2 - From Launch To Sales
Lessons From a Million Dollar Ad Account
Under The Hood
Launching Your First Campaign
SOP: How to set up a Standard Shopping campaign
Google Shopping checklist
The Ins And out of Performance Max
Optimization Pyramid
Account Structure
Negative Keywords
Bidding
Bid Adjustments
Optimization Routine
Tracking Sales in Google Analytics
2
Worksheet: REPEAT Campaign Tracker
Module 3 - Save And Scale - Advanced Optimization
Save and Scale
SOP: How to optimize Standard Shopping campaigns
2
Custom Labels
Search Query Level Bidding
1
Cheat sheet: Getting Search Query Level Bidding Right
Keyword Research on Steroids: N-Gram Analysis
2
Product Feed Optimization
Leveraging Audiences
Competitive Research
Star Ratings
Merchant Promotions
Google Merchant Center Feed Rules
Working with Supplemental Feeds
Data Feed Tools
Target ROAS Bidding
Product Level Ad Groups
Advanced Analytics
Pulling The Plug
Module 4 - Mastering Performance Max
Why Bother With Performance Max?
6
Setting Up A Performance Max Campaign
4
SOP: How to set up a Performance Max campaign
When to use Performance Max?
Performance Max Structure
2
How To Protect Against The Greedy Fingers of Performance Max
Cheat sheet: Performance Max Protection (PDF)
12 Performance Max Strategies
Cheat sheet: 12 Performance Max Strategies (PDF)
Analyzing Performance Max
Performance Max Optimization
5
SOP: How to optimize Performance Max campaigns
Performance Max Asset Optimization
1
Extra insights into pMax with scripts
Product Feed Tweaks For pMax
Module 5 - Google Shopping Extras
Free Product Listings
Getting a CPC discount with CSS (EU only)
Strategy Guide: Google Shopping Success For Dropshippers
Strategy Guide: Google Shopping Success For Print On Demand
ROAS calculator
Campaign tracker worksheet
Ad Elements Swipe File
Merchant Promotions Swipe File
Product Titles Swipe File
Module 6 - Beyond Google Shopping
What's Next?
Dynamic Remarketing
3
Static Remarketing
From Shopping To Search Ads
Done? Here is what's next 👇
1 - Get your course certificate
2 - Share your testimonial
3 - How to get to the "next level "of Google Ads?
4 - Support after the course
BONUS
Course change log