Search Ads Success
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Welcome to the course
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Module 1 - STRATEGY

Is Your Conversion Funnel Blocking Your Growth?
Worksheet: Business model simulation
How To Handle Your Biggest Competitor
Google Ads Strategy Roadmap
Future Proofing Your Account Structure
Module 2 - LEVEL UP

Becoming A Better Mario
SOP: How to set up a Search Ads campaign
Next Level Keyword Research
BONUS - Full keyword research: from website to campaigns
Adapting To Evolving Keyword Match Types
Running Effective Search Ads
The Power Of Pinning
Working With Ad Elements
Ad Elements Cheat Sheet
Ad Elements Swipe File
Practical Search Ad Writing
Ad creation worksheet
Leveraging AI for Search Ads
StoreGrowers - ChatGPT prompts for Search Ads.pdf
Getting Smart About Negative Keywords
The Hidden Powers Of Ad Assets (Extensions)
Banking On Budgets & Bidding
Google Analytics for Search
Module 3 - OPTIMIZATION

Your Optimization Routine
Worksheet: REPEAT campaign tracker
From Keyword To Campaign Expansion
Testing Search Ads
Testing Ad Extensions
Cost Cutting with Bid Adjustments
Discovering the right bidding strategy
Solving For Mobile
Overhauling Existing Campaigns
7 Hacks to Boost Your Quality Scores
SOP: How to optimize Search Ads campaigns
Module 4 - ADVANCED OPTIMIZATION

Remarketing Lists For Search Ads
Audience Layering: From Keywords to Buyers
Dynamic Search Ads
Automated Rules
3 Must-Have Google Ads Scripts
BONUS

Course change log

Your Optimization Routine

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