Our goal is to have the best course on running Google Ads on the market. An important part of that is staying up to date with new developments. As a customer of ours, you enjoy lifetime access to updates and new lessons we release.

This overview shows how the Google Ads Success course has changed:

• October 2024:

  • Merged Shopping & Search Ads course

  • Completely overhauled and revamped curriculum

• February 2024:

  • New: "Google Merchant Centers vs GMC Next"

  • Added more SOPs

• January 2024:

  • New: "Connecting all Google Tools"

  • New: "Google Merchant Center Tour"

  • New: "Conversion tracking"

  • Updated "What's Google Ads?"

  • Updated: "Your Product Feed"

• September 2023:

  • Updated: "How To Protect Against The Greedy Fingers of Performance Max"

  • Updated: "12 Performance Max Strategies"

  • Updated: "Analyzing Performance Max"

  • Updated: "Performance Max Optimization"

  • New: "Extra insights into pMax with scripts"

• July 2023:

  • Removed: "Setting Up Universal Analytics"

• June 2023:

  • New: Added SOPs for Standard Shopping & pMax-related tasks

• March 2023:

  • New: "Leveraging AI for Search Ads"

  • New: "35+ ChatGPT prompts cheat sheet"

• November 2022:

  • New lesson: "pMax Asset group performance report"

• October 2022:

  • Updated: "What is Performance Max?"

  • Updated: "Setting Up Performance Max Campaigns"

  • 10 new lessons on Performance Max

• July 2022:

  • Updated "Practical Search Ad Writing"

  • New "Running Effective Search Ads"

  • New "The Power Of Pinning"

  • New "Introducing Ad Elements""

  • Updated "Testing Search Ads 

  • Updated "Testing Ad Extensions" 

  • New "Ad Elements cheat sheet"

  • New "Ad Elements Swipe File"

• February 2022:

  • New lesson: "What is Performance Max?"

  • New lesson: "Setting Up Performance Max Campaigns"

• January 2022: 

  • New intro video 😎

  • Updated "Keyword Expansion"

  • Updated "Evolving Keyword Match Types"

  • Updated "Testing Ads And Ad Extensions"

  • Updated "The 3-Step Ad Creation Process"

• June 2021: 

  • Updated N-gram analysis script

  • Updated "The Ins And Outs Of Smart Shopping"

  • Updated "From Smart To Really Smart Shopping"

  • 8 new lessons on Smart Shopping

  • New cheat sheets on Smart Shopping Strategies

  • New cheat sheets on Smart Shopping Reports

• February 2021:

  • Updated guide: Added Dynamic Remarketing Installation instructions for Magento

  • New guide: Dealing With Changing Match Types (February 2021 update)

• October 2020: Updated guide: Dynamic Remarketing Installation Guide for Shopify & BigCommerce

• September 2020: 

  • New guide: Dynamic Remarketing installation for Shopify

  • New guide on "Product title optimization for little-known brands"

  • New lesson: "Leveraging Audiences"

  • New lesson: "From Smart to Really Smart Shopping"

  • New lesson: "Getting a CPC discount with CSS (EU only)"

  • New guide: "Google Shopping For Dropshippers"

  • New guide: "Google Shopping For Print on Demand"

  • Updated lesson: "Products Feeds on Shopify"

• August 2020: New lesson "The Ins And Outs Of Smart Shopping"

• July 2020: 

  • Updated lesson: "Search Query Level Bidding"

  • New cheat sheet for Search Query Level Bidding

• May 2020: New lesson: "Surfaces on Google (How to get your free Shopping clicks 🤑)"

• April 2020: New lesson: "Keyword research on Steroids: N-gram Analysis"

• February 2020: New lesson: "Supplemental Feeds"

• January 2020: New cheat sheet on campaign structure

• December 2019: Search Ads Success launched with 29 lessons 🥳

• March 2019: Added Facebook Student Community

• December 2018: v3 - a complete overhaul of all the existing lessons and a ton of new material resulting in a total of 40 lessons total

• July 2017: Launched Google Shopping Success v2: 6 new lessons and rerecorded the old ones

• May 2016: Google Shopping Success launched with 10 video lessons 🥳